After the war, the difficult situation got worse with the death of Philippe Reeve in 1957. It was a former banker who saved the company in this situation: Joseph Veerres. After 15 years in the financial business, he had found his own gunshop in 1945 without any apprenticeship in gunmaking ever. His company Veerres & Cie. S.A. moved into new premises at Rue Saint-Gilles 386, which is headquarters of Lebeau-Courally to this day.
After the death of Joseph Verrees in 1982, his niece Anne-Marie Moermans took over the company. A woman on top of a gunmaking firm was in those times even more unusual than today. But Mrs. Moermans satisfied with her deep knowledge of the gun trade and in the following years she pushed up the marketing. Nevertheless it was a hard fight against the downward trend in the gunmaking industry. After 25 years as head of Lebeau-Courally, she resigned in 2007. In 2008, the successful belgian entrepreneur Joris Ide took over the company with the intention to build up his own luxury label. Looking for another product to complement the brand, he found the segment of the luxury watches.
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Lun 23 Oct 2023 - 20:53
